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Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating.

Each week James Lush, Nic Hayes and Sarah Mitchell discuss, challenge, dissect and debate what’s happening in the world of marketing, the media, advertising and communications.

For full show notes visit www.brandnewsroom.net.

Mar 27, 2018

The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand?

On My Desk

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Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.